Don't Let AI Do the Work
Use it to get where you're going, faster

There’s a lot of criticism that AI produces slop, mediocre results, and makes people lazy and uncreative. I think a lot of that is justified. But sometimes it comes from a misunderstanding of how AI can be used to actually create.

If you see AI as a service that delivers the solution for you, the result might indeed fall flat. How couldn’t it? The outcome is often a common denominator for your problem. It works, it’s good, sometimes even remarkable. But there’s a good chance it still feels a bit bland. It’s missing that extra something.

Now, when you treat AI as just another tool you can use to get to your result, things change.

For example: I need to write a great headline. Instead of having AI write it for me, I ask it to generate quotes or stories from potential customers who might read it. I ask it to come up with the 20 most generic or bad headlines, so I know where not to go. With that new understanding and context, I can write something better.

AI can be just another tool that helps me get to the goal faster. Like Figma, writing tools, Google, Miro or whatever tool is part of your creative process.

Don’t expect AI to innovate for you. Use it to innovate faster.